Welcome

I'm Isabel, a certified UX/UI Designer and a graduate with a master’s degree in Omnichannel Marketing, and a bachelor's degree in Business and Administration.

Before transitioning into design, I worked as a business analyst, primarily focusing on analysing user journeys in the fintech landscape. My passion for human-centred experiences and a role that combines creativity and strategy—specifically at the intersection of marketing, psychology, and design—led me to pursue a career in UX Design.

Thanks to my business background, I bring a broader perspective that helps me align design decisions with strategic goals, creating user-friendly solutions that drive engagement, ensure a seamless brand presence, and deliver a competitive edge in the market.

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